Strategie wprowadzania nowych technologii na rynek
Strategies of New Technologies’ Market Implementation

Summary/Abstract: The development of the modern world and the enterprises operating in itis based to a large extent on the use of new technologies. Research institutes, universities and enterprises work on their creation and commercialization. Due to various conditions, such as, among other things, access to appropriate resources or competences, they face a decision regarding the selection of the most optimal way of commercialization of existing new technologies. The purpose of this article is to familiarize popular strategies for introducing new technologies to the market. The article presents popular commercialization strategies described and analyzed in the research of scientists in the world and in Poland. The characteristics of Polish enterprises applying different commercialization strategies were also presented. The characteristics were prepared on the basis of the results of a survey conducted on a group of 128 enterprises operating in high-tech industries. The research analyzed selected factors that could influence the decision on which commercialization strategy the company should choose. The results of research conducted on a group of Polish enterprises confirm that the same or similar factors determine the selection ofa specific commercialization strategy in Poland and other countries.

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