Preferencje dotyczące promocji sprzedaży stosowanej w lokalach typu fast food
Preferences in Sales Promotion in Fast-food Restaurants

Summary/Abstract: In the gastronomic services market in Poland the most preferred among the activitiesin the field of sales promotion are: promotional prices, discounts for holders of a loyal customer card and increased amount at the current price. It was also found that, depending on the type of restaurant, there are differences in customer preferences in the promotion. In the article the forms of sales promotion used in fast-food restaurants in Poland are analyzed and the preferences of restaurant customers of sales promotion forms were examined. An anonymous questionnaire in electronic form was used in there search within the population of customers over 18 years of age, and the results have undergone statistical analysis. Most of the customers surveyed in fast-food restaurants noticed the impact of used sales promotion on their dietary choices. The most popular forms of sales promotion were discount coupons and price promotions, with significant differences depending on the gender. There was also a significant negative correlation between the age of the respondents and the frequency of using sales promotion infast-food restaurants. Along with the increase in the level of the respondents education,the influence of sales promotion on the customers dietary choices and the frequency of using various sales promotion forms were significantly higher.

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