Conducting Tourism Products’ Sale on Business to
Business Market
Conducting Tourism Products’ Sale on Business to
Business Market
Author(s): Aleksander PabianSubject(s): Economy, Tourism, Transport / Logistics
Published by: Społeczna Akademia Nauk
Keywords: segmentation; tourist behaviour; cruise ship tourism
Summary/Abstract: The aim of the article is to verify the hypothesis that personal sale is a tool the usage of which can measurably contribute to the success in conducting commercial activities on the tourism industrial market. The author also verifies assumptions about the complexity of this tool and lack of simplicity in its usage. Introduction to considerations is an approximation of the characteristics of potential recipients of products offered by tourism enterprises on b2b market. The article was prepared based on library query as well as results of research carried out in the form of a personal, informal interview with representatives of tourism companies’ managerial personnel offering their products on the industrial market.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 20/2019
- Issue No: 2.1
- Page Range: 163-173
- Page Count: 11
- Language: English