Młody konsument w erze informacji – postawy i zachowania pokolenia XXI wieku
Young Consumers in the Information Age – Attitudes and Behavior of the XXI Century Generation

Summary/Abstract: Growing commercialization in XXI century touches almost every citizen of the modern world and almost every aspect of life. The Internet as an integrated medium passes through almost all spheres of life of modern man. The information carrying capacity of multi-faceted communication scheme makes it is perceived as an integral part of human existence. In this process the children as the youngest members of society and consumers at the same time become on the one hand very attractive business growth potential while on the other hand children become subject of educational treatments for entrepreneurs, scientists, teachers, media, parents or guardians.

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