Revisiting Corporate Crisis Communication – Influencing Factors, State of Knowledge and Research Gaps
Revisiting Corporate Crisis Communication – Influencing Factors, State of Knowledge and Research Gaps

Summary/Abstract: In the following paper we evaluate several potentially relevant factors affecting corporate crisis communication. The study accepts the consumer perspective and is based on the extensive literature review. The research reveals numerous aspects that might affect the client’s perception of the corporate crisis communication. The paper focuses on three factors: emotions, cultural background and crisis history. As a result of the study we suggest some potentially suitable sampling approaches of particular factors in real research environment. The analysis of our knowledge allows to identify important research gaps and to develop some suggestions for future research.

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