Kırklareli Dibek Kahvehanesinin Tercih Edilme Sebeplerinin Belirlenmesi
Determination of the Reasons for Preference of Kırklareli Dibek Coffeehouse

Summary/Abstract: The aim of this study is to determine the reasons why Kırklareli dibek coffeehouse is preferred and to find out which by individuals are visited most frequently. For this purpose, a study has been conducted on the individuals who come to Kırklareli dibek coffeehouse. In the study, easily sampling method has been used and data have been obtained by survey technique. In order to interpret the data obtained from 444 individuals, frequency and percentage distributions of each expression have been evaluated. In addition, it has been tried to determine whether there has any difference between the variables by using cross table and chi-square independence test. According to the results of the research; The first reason why Kırklareli dibek coffeehouse is preferred (x̄4,70) that dibek coffee is delicious. The second reason (x̄4,65) is that the people working in the coffeehouse are friendly and respectful. The third reason (x̄4,54) is that individuals enjoy drinking dibek coffee in the coffeehouse. It has been found out that the coffeehouse is preferred by singles, undergraduate students, aged 18-25 years and men. However, it has been found that those who tend to frequently go to the coffeehouse are women between the ages of 18- 25. In addition, according to the variables of gender, marital status, age, income level, education level and publicity the frequency of going to coffeehouse differ from.

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