Distribucion y comercializacion en la busqueda de nuevos mercados. El caso de flexi, una empresa famiiar
Distribution and Marketing in the Quest of New Markets. Flexi Case, a Family Business

Summary/Abstract: This paper is about the successful case of Flexi, a Mexican family company for provision of footwear that emerged in the third decade of the last century; this company is positioned in the domestic market, and has come to international market. This great company has implemented several strategies in the course of its development, which has gone through a period of closed econmy (ISI) to an open economy (IOME) in which competition is conducted with the rules of the global economy. The paper emphasizes in the distribution and marketing strategies implemented by the company to reach new geographic markets. The study of this case is important because it is a family firm in a period with little incentive to export and however, could reach the market in the United States and in Mexico positioned among the most important companies in the footwear industry in the period of trade liberalization.

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