Społeczna odpowiedzialność przedsiębiorstwa (CSR) jako czynnik kształtujący wizerunek
Corporate Social Responsibility (CSR) as a factor affecting the image of the company

Summary/Abstract: The aim of this paper is to assess the image of companies acting in accordance with the idea of CSR. The author focuses on the identification of the general image of these entities in the eyes of working students. The analysis identifies two segments: the segment of skeptics expecting honesty from the companies using CSR and the segment of conservatives, which consider working conditions factor to be a distinguishing feature of CSR-oriented companies (and to a lesser extent financial results). The studies show a fairly cautious approach of the respondents to the idea of CSR, and companies involved in its implementation.

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