Wykorzystanie firmowych stron WWW w komunikowaniu społecznego zaangażowania firm (Indeks BI-NGO 2007-2009)
Using corporate websites in communicating of Corporate Social Responsibility (BI-NGO index 2007-2009)
Author(s): Bartłomiej Kurzyk, Maciej KozakiewiczSubject(s): Philosophy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: SOCIAL RESPONSIBILITY; STANDARDIZATION; ISO 26000 STANDARD; CERTIFICATION
Summary/Abstract: The article presents the results of three waves of “BI-NGO index”, conducted in 2007, 2008 and 2009. BI-NGO index is a research project in which Polish 500 biggest companies’ corporate websites content is being analyzed from the perspective of communicating CSR activities. The value of BI-NGO index stays on similar levels in all three waves of the research, oscillating between 1368 and 1762 points, which measures up to 18%-23% of theoretical maximum value.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2011
- Issue No: 156
- Page Range: 24-31
- Page Count: 8
- Language: Polish
