Models of relation between Corporate Social Responsibility and Public Relations Cover Image

Modele relacji pomiędzy społeczną odpowiedzialnością przedsiębiorstw a public relations
Models of relation between Corporate Social Responsibility and Public Relations

Author(s): Katarzyna Kulig-Moskwa
Subject(s): Social Sciences
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: SOCIAL RESPONSIBILITY; CSR; CORPORATE RESPONSIBILITY

Summary/Abstract: The article presents four different models of relation between CSR and PR. The article does not indicate one right model but it shows a relation between CSR and PR working on the assumption that there is an unambiguous way of CSR defining but many possibilities of defining and understanding of PR.

  • Issue Year: 2011
  • Issue No: 156
  • Page Range: 86-95
  • Page Count: 10
  • Language: Polish