Les émotions et les procédés esthétiques dans la publicité sociétale
Emotions and aesthetic processes in social advertising
Author(s): Agnieszka WochSubject(s): Language and Literature Studies, Applied Linguistics, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: social advertising; emotion; poster; advertising; aesthetic strategies
Summary/Abstract: This paper aims at discussing the issue of emotion in social advertising. It will analyse the emotional and the aesthetic strategies that the authors of the social campaigns employ in order to raise the awareness, engage and make an impression on the public. The corpus comprises slogans from French, Italian and Polish social campaigns.
Journal: e-Scripta Romanica
- Issue Year: 2014
- Issue No: 1
- Page Range: 9-15
- Page Count: 7
- Language: French