Linguo-stylistic Tools of Psychological Influence on the Electorate in Political Discourse (Based on American Political Speeches)
Linguo-stylistic Tools of Psychological Influence on the Electorate in Political Discourse (Based on American Political Speeches)

Summary/Abstract: The main theories of methods of influencing the audience in political discourse have been analysed in the article. It has been substantiated that political discourse samples are clearly structured. From the perspective of organizing material in a political speech, its main elements are introduction (ethos), main layout (pathos) and conclusions (logos), which contribute to the content of speech. They help to influence the minds of the audience as well as their emotional condition. Each structural element has its typical linguo-stylistic peculiarities which have been analysed in the article on the basis of two speeches of American presidents (“First Fireside Chat” by Franklin D. Roosevelt and “War Message”by Woodrow Wilson).

• Details
• Contents