Populist argumentation? Enemy imaging and linguistic strategies of the AfD Cover Image

Populistisches Argumentieren? Feindbilder und Sprachstrategien der AfD
Populist argumentation? Enemy imaging and linguistic strategies of the AfD

Author(s): Heinz-Helmut Lüger
Subject(s): Theoretical Linguistics, Applied Linguistics
Published by: Instytut Germanistyki Uniwersytetu Warszawskiego
Keywords: populism; persuasion; polarization; face-threatening act; propaganda

Summary/Abstract: The aim of the present article is to analyze how different patterns of argumentation are used to emphasize polarization, aggressiveness and other forms of populist communication. Special attention will be paid to persuasive strategies and enemy imaging. The source material includes current documents generated by the German political party Alternative für Deutschland.

  • Issue Year: 2019
  • Issue No: 12
  • Page Range: 137-163
  • Page Count: 27
  • Language: German