ANGLICISMS IN CROATIAN TOURISM BROCHURES
ANGLICISMS IN CROATIAN TOURISM BROCHURES

Summary/Abstract: This paper analyzes the use of anglicisms in Croatian tourism brochures. The research has been undertaken having three main objectives in mind. Firstly, it focuses on the frequency of anglicisms in investigated corpora. Secondly, the analysis includes the phonological, orthographic, morphological, syntactic and semantic integration of English words into the receiver language. In the presented research the authors have also tried to reveal the motivation for the use of anglicisms in Croatian tourism brochures. The research has shown that the frequency of anglicisms in tourism brochures depends mostly on the type of the analyzed text. Anglicisms become integrated into the system of Croatian language at the level of orthography, phonology, morphology, syntax and semantics. In the field of orthography the integration is less noticeable. Anglicisms have an important gap-filling function which is also the main motive for their use. Moreover some anglicisms are used because they are more precise than their Croatian equivalents and some of them because they are shorter. In Croatian tourism brochures anglicisms have an important function and should be treated as a normal language phenomenon since they not only enrich the communication but also have no alternative.

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