FRANCHISING I LEASING JAKO ALTERNATYWNE ŹRÓDŁA FINANSOWANIA I ROZWOJU MIĘDZYNARODOWYCH SYSTEMÓW HOTELOWYCH W KONTEKŚCIE EKSPANSJI REGIONALNEJ
Franchising and leasing as alternative sources of financing and development of international hotels systems in the range of regional expansion
Author(s): Hanna Górska-Warsewicz, Teresa MikulskaSubject(s): Business Economy / Management, International relations/trade, Economic development
Published by: Społeczna Akademia Nauk
Keywords: franchising; leasing; finance alternative sources; international hotels systems
Summary/Abstract: The aim of this study was to present franchising and leasing as alternative sources of financing and development of international hotels systems in the range of regional expansion. The special attention was given to InterContinental Hotel Group and Hilton Worldwide with specification related to main hotel brands, sources of financing of regional development and types of hotels. The following properties by brands and regions were analysed: company.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 16/2015
- Issue No: 4.2
- Page Range: 115-132
- Page Count: 18
- Language: Polish