Prototyp „wzorcowego” wizerunku współczesnej zorientowanej rynkowo partii politycznej
The Prototype of “Model” Image of the Modern MarketOriented Political Party
Author(s): Marek SempachSubject(s): Political behavior, Political economy, Politics and society, Marketing / Advertising
Published by: Społeczna Akademia Nauk
Keywords: Political Marketing; Political Campaigning; Political Image Creation; Market Oriented Party
Summary/Abstract: This paper deals with the image of a modern market-oriented political party. It shows the components that affect the perception of the party as well as marketing activities for its image attractiveness upgrade. A key part of the article is to analyze the market oriented party activities in the area marketing communication, which implementation can contribute to favorable advantage in political image struggle.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 16/2015
- Issue No: 4.1
- Page Range: 417-431
- Page Count: 15
- Language: Polish