MOTIVATION OF EMPLOYEES THROUGH GAMIFICATION Cover Image

МОТИВАЦИЯ НА СЛУЖИТЕЛИТЕ ЧРЕЗ ИГРОВИЗАЦИЯ
MOTIVATION OF EMPLOYEES THROUGH GAMIFICATION

Author(s): Ivaylo Dargov
Subject(s): Social Sciences, Economy, Psychology, Social psychology and group interaction, Organizational Psychology, Socio-Economic Research
Published by: Бургаски свободен университет
Keywords: gamification; employee motivation; work satisfaction; loyalty

Summary/Abstract: This article presents the gamification as a new, but useful instrument for building employee motivation, increasing work satisfaction; improving corporate image and affiliate loyalty in sustainable manner.

  • Issue Year: XL/2019
  • Issue No: 1
  • Page Range: 349-355
  • Page Count: 7
  • Language: Bulgarian