Le Religieux comme expression de la culture dans les affiches publicitaires de la ville de Tlemcen. Approche de la semiologie des indices
The Religious as an Expression of Culture in the Advertising Posters of the City of Tlemcen. Approach to the Semiology of the Indices
Author(s): Sarra Hamimed Hadjer, Boumediene BenmoussatSubject(s): Language and Literature Studies, Semiotics / Semiology, Applied Linguistics, Theology and Religion, Sociology of Religion
Published by: Universitatea »Babes Bolyai« Cluj - Facultatea de St. Economice si Gestiunea Afacerilor
Keywords: culture; advertising poster; religious data; semiology of indices; semiological and linguistic indices;
Summary/Abstract: This work focuses on the expression of culture in advertising posters through the reproduction of religious data. From a perspective of the semiology of the indices, they are indexed and stratified according to the nature of the signs that substitute them, iconic and linguistic indices. The interpretation course reveals how they interact with each other in the advertising message to imbue it in its broadcast context.
Journal: Lingua. Language and Culture
- Issue Year: XVIII/2019
- Issue No: 1
- Page Range: 176-186
- Page Count: 11
- Language: French