Gender stereotypes and the phenomenon of femvertising Cover Image

Gender stereotypes and the phenomenon of femvertising

Author(s): Magdalena Ignaciuk
Subject(s): Fine Arts / Performing Arts
Published by: Akademia Sztuk Pięknych im. Eugeniusza Gepperta we Wrocławiu
Keywords: Stereotyp; Stereotyp płci; Socjalizacja; równouprawnienie; femvertising; popkultura; reklama; media maSowe; Stereotype; gender Stereotype; SocialiSation; gender equality; femvertiSing; pop culture

Summary/Abstract: The aim of this article is to provide a definition of gender stereotypes and to indicate the effects of their functioning in mass media. The author of the article will try to describe the „ideal” images of femininity and mascu- linity in pop culture that appeared in the 20th century. In the article there is an important question: to what extent are male and female images in advertising common and unchangeable? The author will also present the phenomenon of femvertising and its examples.

  • Issue Year: 2019
  • Issue No: 28
  • Page Range: 172-185
  • Page Count: 14
  • Language: Polish