PROVISIONS CONCERNING THE ORGANIZATION OF EVENTS FOR THE PROMOTION OF PRODUCTS ON THE PHARMACEUTICAL MARKET IN ROMANIA
PROVISIONS CONCERNING THE ORGANIZATION OF EVENTS FOR THE PROMOTION OF PRODUCTS ON THE PHARMACEUTICAL MARKET IN ROMANIA

Summary/Abstract: For the purpose of writing this paper, we were motivated to choose thissubject as it is a core part of the pharmaceutical companies’ business strategyof promoting medicines. Regarding the importance of the research theme andthe business environment, it is crucial that anyone connected to this businessshould realize the importance of organization, details, good deployment andimpact of each event. In this respect, marketing can be seen as a true system ofeconomic activities related to the programming of products and services thathave the role of satisfying the requirements of current and potential consumersconsiderably, but is also linked to prices, promotion and distribution productsor services.Having knowledge about how important is the marketing part ofpharmaceutical market, taking in consideration the huge budgets that medicaland pharmaceutical companies spend on the events organized in this domain, Issue 3/2019112we consider that a company which is able to have a new approach and a newvision for the organization of events and sharing medical education to doctorsand medical information to patients will succeed in the very near future.

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