Феноменологічність ритуалу у вибудові культурних цінностей
Phenomenological Ritual in Building Cultural Values

Summary/Abstract: Purpose of the article is to identify the ritual incentives of cultural actions in the activation of cultural and creative expressions in the development of typologies of artifacts, as values of cultural consumption in the postmodern cultural environment. The methodology of the study is cultural, complex, interdisciplinary and contains the following methods: systematic and comparative analysis; Also essential is the integrated approach that is determined by the ritual basis of cultural processes. Scientific novelty. The concept of ritual studies has been introduced into the scientific turnover in an extended, scientifically relevant sense of the word, based on the established practice of calling this term an applied rite of the Vedas. Conclusions. The symbolic form of European art and the ritualization of the creative act, avoiding the author's uniqueness of expression, form a special subject of analysis, carried out on educational methodical and creatively presentable material. Thus, the values of human being are concentrated in the threefold resolution of the spiritual - artistic - creative - material, which is analogous to the theological triad Spirit - soul-body / matter. The phenomenological principle of ritual and ritual is based on the growth of social demand and the importance of unconscious rational dimensions of actions and actions, behind which there is a "religious instinct" as a mark of "human breed", and the materialization of this distinctiveness.

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