Konkurencyjność przedsiębiorstw na rynku globalnym
Business Competitiveness in Global Market
Author(s): Andrzej PomykalskiSubject(s): Supranational / Global Economy, Business Economy / Management, International relations/trade, Globalization
Published by: Społeczna Akademia Nauk
Keywords: Business; competitiveness; globalisation; value creation
Summary/Abstract: The author discusses global market competitiveness in the light of creating value for the investor and the customer. Competitive advantage is assumed to be created mainly through management reorientation. Changes in business strategy leading to the introduction of value creation variables in global market competitive profile are considered.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 16/2015
- Issue No: 3.1
- Page Range: 193-204
- Page Count: 12
- Language: Polish