МАРКЕТИНГОВИ МЕТРИКИ, ИЗПОЛЗВАНИ ПРИ РЕКЛАМА В ИНТЕРНЕТ
MARKETING METRICS USED IN INTERNET ADVERTISING
Author(s): Atanas LuizovSubject(s): Economy, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Бургаски свободен университет
Keywords: Internet advertising; Marketing metrics; Measurement
Summary/Abstract: Advertising on the Internet has increased growth in both relative and absolute values, becoming one of the leading marketing communication tools. Some of the reason for this growth is the ability to measure consumer response to ads. The article presents some of the main issues related to digital advertising metrics.
Journal: Съвременни управленски практики
- Issue Year: 2019
- Issue No: X
- Page Range: 228-230
- Page Count: 3
- Language: Bulgarian