ЛОЯЛНОСТТА НА ПЕРСОНАЛА – ФАКТОР ЗА ФОРМИРАНЕ НА КОРПОРАТИВНА КУЛТУРА
THE STAFF LOYALTY – A FACTOR FOR FORMATION OF CORPORATE CULTURE
Author(s): Irena EmilovaSubject(s): Anthropology, Social Sciences, Economy, Sociology, Culture and social structure , Sociology of Culture, Business Ethics, Socio-Economic Research
Published by: Бургаски свободен университет
Keywords: loyalty; corporate culture; clan culture; adhocracy culture; hierarchy culture; market culture.
Summary/Abstract: This paper presents an analysis of the relation loyalty - corporate culture. The clarification of the specifics of the concept of „loyalty“ precedes the presentation of the loyalty model of the staff in the organization. Based on the book „Competing Values Framework“ of the world-famous american scientists K. Cameron and R. Quinn considered the following types of culture: clan, adhocracy, hierarchy and market. Outlined are the manifestations of loyalty in the proposed typology. It has been establishing that the staff loyalty plays a crucial role in the formation of the corporate culture.
Journal: Съвременни управленски практики
- Issue Year: 2019
- Issue No: X
- Page Range: 223-227
- Page Count: 5
- Language: Bulgarian