Opportunities for Market Repositioning of Divergent Eco-Tourist Products in a Dynamic External Environment
Opportunities for Market Repositioning of Divergent Eco-Tourist Products in a Dynamic External Environment
Author(s): Todor Dyankov, Yuliyana TodorovaSubject(s): Economy, Tourism
Published by: Съюз на учените - Варна
Keywords: divergent thinking; market repositioning; dynamic external environment; eco-tourist products
Summary/Abstract: The article aims to outline specific opportunities for market repositioning of eco-tourist products in conditions of strongly dynamic external environment. In reference to this, authors' own research approach has been used for generating creative suggestions by way of divergence. In the research experiment there took part students - future experts in the field of tourism, who are close to the modern interpretation of the threats and opportunities stemming from an ecologically problematic external environment.
Journal: Известия на Съюза на учените - Варна. Серия Икономически науки
- Issue Year: 8/2019
- Issue No: 3
- Page Range: 111-118
- Page Count: 8
- Language: English