СТАНОВЛЕННЯ АНІМАЦІЇ ЯК НАПРЯМУ ТУРИСТИЧНОГО ДОЗВІЛЛЯ
FORMATION OF ANIMATION AS THE DIRECTION OF TOURIST LEISURE

Summary/Abstract: Purpose of the article. The article analyzes the trends in the development of scientific thought in the context of the formation of animation as the direction of tourist leisure. There have been revealed conceptual approaches to recreation as sociocultural, recreational, and animation factors of tourist activity. The theoretical aspects of animation processes in tourism have been considered. The methodology of the research included methods of analysis and synthesis, systematization, and generalization, specific search, and logical methods, the reflection of own practical experience. The scientific novelty lies in the fact that for the first time the study of the transformation of scientific thought from traditional approaches to the understanding of leisure to modern views on animation and leisure activity in the field of tourism has been realized in work.

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