МАСОВА КУЛЬТУРА ЯК ПІДҐРУНТЯ ЕСТРАДНОГО МУЗИЧНОГО МИСТЕЦТВА: СТАНОВЛЕННЯ, РОЗВИТОК ТА СОЦІОКУЛЬТУРНЕ ЗНАЧЕННЯ
MАSS CULTURE AS THE GROUND OF THE EXTRAORDINARY MUSIC ART: DEVELOPMENT, SOCIAL AND CULTURAL VALUE

Summary/Abstract: The purpose of the article is to trace the genesis and significance of mass culture, which has the phenomenon of variety art, in particular, its formation, development, and the preconditions, causes, and conditions of origin, patterns of existence and basic world-view models. The methodology of the research is based on comparative, historical and logical methods. This methodological approach allows us to reveal and analyze certain worldview models of mass culture, the primary and additional preconditions for the formation of mass culture, to emphasize the concepts of D. Bella, Castells, M. Maklien, E. Toffler. The scientific novelty of the work is consisted in broadening the notions of the rapid development of mass culture in the twenty-first century, which is connected with the formation of a mass person to find a dynamic view of the future of man, new dimensions of its self-realization.

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