Інновації майбутнього українського телемовлення
Innovations of the future Ukrainian television

Summary/Abstract: The aim of the study. To study the innovations of the Ukrainian TV broadcasting at the present stage as a communication channel and to outline the prospects for the development of the television content internetization and its interactivity. The methodology of the research is to apply historical-logical methods and approaches to the analysis of the content of Ukrainian television, as well as a communicative, comparative and prognostic analysis of the construction of television operation models. The scientific novelty consists in an analysis of media platforms and modern technologies used on TV and Internet TV. The development of classical television and the retransmission of modern television content has been studied. Conclusion. Thus, the above trends and prospects for the future of television, suggest that television as a means of mass communication will not lose its relevance, but simply undergoes radical changes in its structure, and integrates into a new form, due to the scientific and technical needs of the time.

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