Механизми за легитимиране на медийното съдържание: ролята на публиката
Legitimation mechanisms of media content: the role of the audience

Summary/Abstract: This article examines the relationship between the media and the audience. In the course of the analysis, several different perspectives are identified, which to a great extent complete each other, but at the same time introduce significant nuances. The analysis addresses the topics of legitimacy, involvement and production of media content by the audience. Practices allowing viewers, listeners and readers to play a more significant role in the creation of media content, have also been commented on. Particular attention is paid to the extent to which the audience legitimates the media content, or, in other words, whether the audience is to blame for the media’s “final product”. There are numerous examples given of the Bulgarian media practice

• Details
• Contents