Art-Aesthetic aspects of the Photographics Cover Image

Художньо-естетичні аспекти фотографіки
Art-Aesthetic aspects of the Photographics

Author(s): Svitlana Valeriyivna Pryshchenko, Tetyana Senchuk
Subject(s): Media studies, Photography, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: photography; photographics; composition; colour; graphic design; advertising; digital art; digital media, visual culture;

Summary/Abstract: The purpose of the article is to identify the historical-art basics of Photography as a type of Photo Art and Design activity. The methodology consists in the interdisciplinary approach is proposed using system-structural and socio-cultural methods, which made possible a retrospective generalization, as well as coverage of contemporary trends in the development of Photographics. Scientific novelty consists in theoretical understanding the stylistic and technological transformations of Photography in the context of Visual Culture, which was in first studied in Ukraine. The authors analyzed the art-aesthetic aspects of Photography in various types of Design. Conclusions. During the last decades, the elevation of Photography and its recognition as one of the most relevant art forms occurred in the cultural-information space. According to results of comprehensive study the theoretical and practical world experience in the development of Photography, the term-base, in particular Photographics, was deepened and expanded; visual means of artistic expressiveness (frame composition, colour harmonization, computer specific effects, stylistics) were specified; and their extrapolation to new spheres – to Digital Art and Digital Media was justified.

  • Issue Year: 2019
  • Issue No: 1
  • Page Range: 134-141
  • Page Count: 8
  • Language: Ukrainian