Взаємодія міста і візуальних медіа-технологій крізь призму urban studies
Interaction of city and visual media technologies through the prism of urban studies

Summary/Abstract: The purpose of the article is to outline the main areas of the interaction of architectural space and media technology, highlighting the specifics of their interactions and trends associated with changing the visual image of the city. The methodology is to apply an analytical approach regarding the issue of media influence on urban space. Using the synthesis method, generalizations of representations concerning the formation of a new city image have been made. Scientific novelty. The peculiarities of media influence on the formation of the visual image of the city are systematically presented firstly. The specificity of projects of smart urbanism, which is supported by the public organization Future Cities Catapult, is highlighted. Other ways of interaction between technologies and architectural space are presented, such as the creation of a media facade and the establishment of mobile architecture. Conclusions. The city is the center of life for most of the population. With the development of technology, there is a gradual transformation of the city, the visual image of which is changing due to the media. The media space is a form of reflection on the ways of reforming the city, with the formation of various projects within the framework of the Future Cities Catapult program, which is associated with smart urbanism. The media facade forms the way of interaction between media and urban architectural space. The eradication of the boundaries established in the classical arts leads to a change in the essential characteristics of architecture and transformation into a moving, changing structure that reproduces the paradigms of the quest available in modern society. The city acts as a living organism, which gradually acquires another visual image, working closely with media technologies.

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