PECULIARITIES OF USING SOCIO-COMMUNICATION TECHNOLOGIES IN THE PROCESS OF DEVELOPING POSITIVE IMAGE OF A HIGHER EDUCATION INSTITUTION
PECULIARITIES OF USING SOCIO-COMMUNICATION TECHNOLOGIES IN THE PROCESS OF DEVELOPING POSITIVE IMAGE OF A HIGHER EDUCATION INSTITUTION

Summary/Abstract: The purpose of the present article is to define the peculiarities of applying the socio-communicative technologies in the formation of positive image of a higher education institution. The methodology of the research is based on the general scientific and special methods of cognition such us analysis, synthesis, logical method, monitoring and the method of visualization of the research results. The scientific novelty lies in the fact that components of the higher education institution image creation are investigated in the context of their qualitative and quantitative indicators. The peculiarities of applying socio-communication technologies in the process of developing a higher education institution’s positive image are determined.

• Details
• Contents