ПАТРІОТИЧНА РЕКЛАМА В УКРАЇНІ: ВІДПОВІДЬ НА ВИКЛИКИ ЧАСУ
PATRIOTIC ADVERTISEMENT IN UKRAINE: ANSWER TO TIME CHALLENGES
Author(s): Vadym OsaulaSubject(s): Military policy, Nationalism Studies, Marketing / Advertising
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: patriotic advertising; patriotic-military subjects; Ukrainian army; video;
Summary/Abstract: The purpose of the article to reveal and show the peculiarities of patriotic social advertising in support of the Ukrainian army (for example, video clips). Methodology. At the heart of the research methodology - the analyst, which involves the application of general scientific methods of analysis and synthesis, as well as special, in particular, monitoring MMC. The scientific novelty of the research is that for the first time within the Ukrainian social communication science, the patriotic social advertising of military orientation (video) in Ukraine has been analyzed. Conclusions. In recent years, a specific communicative situation has developed in our country, in which the advertising industry in Ukraine has undergone a number of changes.
Journal: Бібліотекознавство. Документознавство. Інформологія
- Issue Year: 2019
- Issue No: 2
- Page Range: 148-154
- Page Count: 7
- Language: Ukrainian