КОМУНІКАТИВНА КОМПЕТЕНТНІСТЬ ЯК СКЛАДОВА ПРОФЕСІЙНОСТІ МЕНЕДЖЕРА КУЛЬТУРИ
COMMUNICATIVE COMPETENCE AS A PROFESSIONAL COMPOSITION OF MANAGER OF CULTURE

Summary/Abstract: The purpose of the article is the characteristic of communicative competence as a component of the professionalism of the cultural manager. The methodology of the research is based on the analysis of professional expertise in the aspect of the specialty of the manager of culture; generalization and identification of the features of communicative competence regarding the activities of the cultural manager. The scientific novelty of the work consists of the theoretical generalization of communicative competence as a component of the professionalism of the cultural manager. The critical role of communicating and managing communicative processes during the establishment of professional and competent management in the field of culture is singled out. It is proved that the communicative competence of the cultural manager for useful application involves not only proper moral and psychological and cognitive elements, but also the development of an appropriate strategy based on the primary purpose of the management of the cultural and artistic sphere, for the realization of which the communicative culture must be balanced and harmoniously combine emotional culture and the culture of thinking, the culture of speech and the culture of nonverbal behavior.

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