КОМУНІКАТИВНІ ТЕХНОЛОГІЇ У ПРОЦЕСІ ІМІДЖМЕЙКІНГУ ТА ОСОБЛИВОСТІ ЇХ ЗАСТОСУВАННЯ У СФЕРІ ІМІДЖУ КОРПОРАЦІЇ
COMMUNICATION TECHNOLOGIES IN THE PROCESS OF IMAGE-MAKING AND THE PECULIARITIES OF THEIR APP LICATION IN THE SPHERE OF CORPORATE IMAGE

Summary/Abstract: The purpose of the article is to determine the role, place of communicative technologies in the process of image formation, the allocation of relevant communicative technologies and the description of the peculiarities of the use of technologies in the field of image building corporation. The methodology of the study is to apply a systematic approach and system analysis in the research of communication technologies. The scientific novelty of the work consists in the study of the interpretation of the concept of communicative technologies within the framework of the author’s approach, describing the typical and most actual technologies with the study of their role and features in the process of image creation.

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