FACTORS OF THE MASS COMMUNICATION DOCUMENT FUNCTIONING IN SOCIAL AND CULTURAL SPACE
FACTORS OF THE MASS COMMUNICATION DOCUMENT FUNCTIONING IN SOCIAL AND CULTURAL SPACE

Summary/Abstract: The purpose of the article is to determine the factors of the mass communication document functioning in social and cultural space. The methodology consists of using general scientific approaches and unique methods, such as analysis, synthesis, logical approach, the method of research results visualization. The application of analytical and synthetic, valid methods has made it possible to determine the main components of the methodology of mass media model development, to substantiate the principles of constructing a holistic concept of the mass communication document functioning. Using the method of the research results visualization, the facet structure of the methodology for developing a mass media model, the systemic role of the mass media in the cycle of social transformations have been made apparent. The scientific novelty of the work is that the factors of the mass communication document functioning in the social and cultural space have been established in the paper.

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