НАПРЯМИ ОРГАНІЗАЦІЇ ЗВ’ЯЗКІВ З ГРОМАДСЬКІСТЮ ВНЗ
DIRECTIONS OF THE ORGANIZATION OF COMMUNITIES IN HIGHER EDUCATION

Summary/Abstract: The purpose of the article of the article is to identify and analyze the trends of the organization of public relations in higher education institutions. Methodology. In order to effectively achieve the purpose of the study, an analytical method was used that allowed to analyze and identify the main directions of the organization of public relations of higher educational institutions. Scientific novelty. Efficiency and expediency of organization of public relations of higher educational institutions are investigated. Conclusions. PR can be considered as one of the functions of management of higher education, which promotes the establishment of mutual understanding between the institution, its public and society as a whole.

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