СОЦІОКОМУНІКАТИВНА МОДЕЛЬ МЕДІАСПОЖИВАННЯ
SOCIO-COMMUNICATIVE MODEL OF MEDIA CONSUMPTION

Summary/Abstract: Purpose of Article. The purpose of the work is to construct a socio-communicative model of the media consumption at the present stage of society's development using the analyzed content of the primary functions of the media culture as a phenomenon that became perceived as one of the critical factors causing fundamental changes in the field of social life. Methodology. The semiotic and structural-functional analysis became the methodological basis of the socio-economic analysis of the medieval reality. Socio-communicative study of the media consumption as a sociocultural phenomenon is realized with the help of an integrated approach based on different levels of system analysis. Scientific novelty of the study is the use of socio-communicative analysis of the media reality as a sociocultural phenomenon in constructing a socio-communicative model of the media consumption at the present stage of society development which enabled to reveal a communicative component in the subsystems of the model and to show the interconnection between all its links by analyzing the content of the main functions of media culture.

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