Трансформація професійної компетентності тележурналіста як відповідь на виклики сучасного медійного поля
Transformation of the Professional Competence of TV-Journalisn as the Answer on Challenge of Modern Media Space

Summary/Abstract: Purpose of the article is an analysis of transformation processes which are connected with the professional competence of TV - journalist in the context of the challenges «new media». The methodology of the investigation is based on the system analysis of media space in the context of available technique-technological changes from the position of the newest time. The investigation of the tendency of the transformation of TV-journalist professional competence in the challenge from the side of «new media», determining the specificity and character of the influence of the last ones on the perspective of TV – journalist’s works demanded the appeal to the historical-functional and competent approach. The scientific novelty lies in tendency fixation which is connected with the transformation of professional TV - journalist competence which is caused by the challenges of modern space. It goes about integration on university grounds of knowledge-technological, individual-creative, communicative, producer’ and management’ competences in the measures of the professional competence of modern TV-journalist. Conclusions. It is proved that the appearance of “new media” is determined by the technological breakthrough in the look of computerization, digitalization, mastering the global net of the Internet, by the promotion of cable, satellite and internet television. Among main trends and factors which influences professional TV – journalist competence transformation, is worth to call media convergence of traditional media and internet resources, creating a big amount of data and information products by internet platforms and social nets, increasing the popularity of mobile new sites and programs which directly oriented on smart phones and tablets, strengthening of the positions of digital TV, journalism automation and deepening «internetization» of media and influence of post-modernism on TV – practice.

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