ТРАДИЦІЙНА КНИГА – ФЕНОМЕН СУЧАСНОГО СОЦІОКУЛЬТУРНОГО ПРОСТОРУ
TRADITIONAL BOOK – PHENOMENON OF MODERN SOCIO-CULTURAL SPACE

Summary/Abstract: The purpose of the article is to reveal the socio-cultural origin of the book and book culture, to shed light on the core of the traditional book’ phenomenon of the post-industrial society. The scientific novelty of the research is to distinguish book culture as one that arises because of professional and personal communication using handwritten and printed texts, the method of creation and acquiring of which generates visualization and rational thinking. The methodology is based on the use of scientific methods as factor analysis, interdisciplinary approach, functional analysis, comparative analysis, synchronous and diachronic analysis. Conclusions. It is proved that the book is one of the important tools of the sociable person, and the book culture is a distinctive method to develop one’s abilities in the face of post-industrial society. The true humanistic respect of book culture is the development of the individual’s creative imagination. However, with the prevalence of audiovisual culture, imagination is not developed, as there is no need for creative efforts to translate word combinations into imagery.

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