ПРЕДИЗВИЦИТЕ НА ДИГИТАЛНОТО УПРАВУВАЊЕ СО ПРАВАТА НА УМЕТНИЦИТЕ ИЗВЕДУВАЧИ ВО КОНТЕКСТ НА МАКЕДОНСКОТО ЗАКОНОДАВСТВО
THE CHALLENGES OF DIGITAL MANAGEMENT OF ARTISTS’-PERFORMERS’ RIGHTS WITHIN THE MACEDONIAN LEGAL SYSTEM

Summary/Abstract: In modern society, digital convergence contributes to interoperability between different media, with a high level of interactivity between the users and the means of communication. Therefore, it is essential to find and formulate a new basis for copyright and related rights that will provide the necessary legal protection for authors, artists, users, etc. Collective Management and Collective Copyright and Related Rights Organizations face many challenges in the digital environment. Digital rights management provides right holders with individual oversight, monitoring and measurement of broadcast copyright works and objects of related rights through the media, thus allowing greater transparency. Collective management organizations, which have made an outstanding contribution since the second half of the 19th century towards promoting culture and the progress of the media industry in our societies, and which have remained powerful organizations to this day, are currently experiencing a strong wave of change. The media is at the forefront of the changes caused by the impact of digital technology. The nature of digitalization and its implications for broadcasting are increasingly being explored. There is also a growing need to analyse the consequences of the changes caused by the impact of digital technology on broadcasting, as well as the appropriate change policy.

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