ÜNİVERSİTE ÖĞRENCİLERİNİN MOBİL REKLAMCILIĞA BAKIŞ AÇILARI: ADNAN MENDERES ÜNİVERSİTESİ ATÇA MESLEK YÜKSEKOKULU ÖRNEĞİ
OPINIONS OF UNIVERSITY STUDENTS TO MOBILE ADVERTISEMENT: ADNAN MENDERES UNIVERSITY ATÇA VOCATIONAL SCHOOL SAMPLE

Summary/Abstract: The type of advertising that manufacturers implement through the internet and various applications such as mobile phones, tablets is called mobile advertising. Mobile advertising; It is one of the most important factors that have influenced the decision making factors of consumers in any product purchase process. In this respect, it is believed that this type of advertising influences young people and in particular university people in the decision-making process, especially in terms of products and services. In this study, a two-part questionnaire is applied in order to examine the perspectives of students studying at vocational high schools of Adnan Menderes University. In the first part, a scale that measures demographic characteristics is used and in the second part, 'Attitude Scale against Short Message Advertising' was developed by Usta is used.

• Details
• Contents