LOJİSTİK DIŞ KAYNAK SEÇİMİNİ ETKİLEYEN KRİTERLERİN SWARA ANALİZİ İLE DEĞERLENDİRİLMESİ: AYDIN GIDA İHRACATÇILARI ÜZERİNE BİR UYGULAMA
EVALUATION OF CRITERIA AFFECTING LOGISTICS OUTSOURCING SELECTION WITH SWARA ANALYSIS: AN APPLICATION ON AYDIN FOOD EXPORTERS

Summary/Abstract: In order to benefit from logistics outsourcing, it is necessary to choose the right logistics service provider that meets the needs of the enterprise. Choosing the right logistics service provider is important to increase the benefit of outsourcing. In this study, it was aimed to determine the importance of criteria that the companies exporting intensively produced food products such as figs, chestnuts, olives in Aydın province when choosing a logistics service provider. This study also reveals the customer expectations of third party logistics (3PL) companies. Therefore, this study is expected to be a reference for 3PL companies that want to step forward in the competitive environment and to increase the quality of the services they offer. For this purpose, a questionnaire was applied to export companies in Aydın and SWARA method which is one of the multi criteria decision making methods was used.

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