Візуальні образи творів сучасного образотворчого мистецтва як зв’язок між концепцією і сприйняттям глядача (на прикладі проекту Love contemporary)
Visual Images of Contemporary Artworks as a Link between the Concept and Perception of the Viewer (Based on the Love Contemporary Project)

Summary/Abstract: Purpose of Article. The purpose of this research aims to study and analyze the work of Zenko Foundation (Ukraine) and its subdivision Zenko Gallery. The article provides a comprehensive analysis of the concept proposed for this exhibition. The research was conducted in the example of the project Love contemporary, which was organized by Zenko Gallery. This work shows the relationship between the artist, the curator and the viewer. Methodology. The methodological basis of the article is a comprehensive analysis of social, cultural and art structural models. The author uses contemporary methodological provisions in forming public opinion in the context of dual model based on the artist and the viewer. The semiotics approach defines the research of contemporary art as a new form in domestic representativeness. The dialectical method helps to understand the degree of rationality in the proposed concept, where the dominance of the realistic approach is changing to symbolic perception. The method of schematization and modeling with analytical knowledge is also used. Scientific Novelty. The research novelty is in expanding the ideas about the role of private funds in art and their influence on social and cultural environment in the state. Relationship of the topic with scientific programs. This work is a continuation of other research about Zenko Foundation experience. The article is dedicated to the issues of communication processes between exhibition visitors and artists, more precisely their works of art. It has been proven that during the current stage of cultural processes happening in Ukraine the intermediary function of curator between the artist and the audience is vital. Curator serves as a rebroadcaster of the exhibition’s main idea through word, a concept for it. This, in its turn, helps the visitor to perceive contemporary art. Conclusions. As a result, we conclude that the role of each of these objects has its value in building a general concept and becomes an integral part of the main action, that is, in fact, the project. With the emergence of more diverse cultural events in a wide range of viewers, the interest in contemporary Ukrainian art and national culture increases.

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