LINGUOPRAGMATIC FEATURES OF THE GERMAN-SPEAKING PHARMACEUTICAL
ADVERTISING DISCURSE
LINGUOPRAGMATIC FEATURES OF THE GERMAN-SPEAKING PHARMACEUTICAL
ADVERTISING DISCURSE
Author(s): Albina Semysiuk, Galina LapaSubject(s): Theoretical Linguistics, Pragmatics, Health and medicine and law, Marketing / Advertising
Published by: Видавництво ВДНЗ України « Буковинський державний медичний університет »
Keywords: Lingopragmatic features; German-language pharmaceutical discurse;
Summary/Abstract: Introduction. The linguistic and pragmatic features of the German-language pharmaceutical discurse of advertising are considered from the point of its role and importance as a constituent cognitive basis for foreign-language professional communication. The study of this purpose is carried out from the standpoint of pragmalinguistics and the increase in the proportion of pharmaceutical discurse in social commu-nication, aimed at a wide range of communicants. As a kind of institutional discurse, the German pharmaceutical adver-tising discurse is characterized by objectivity, information, logicality, professional orientation and spcial functions, is a dynamic phenomenon for enriching knowledge of languages for special purposes.
Journal: Актуальні питання суспільних наук та історії медицини
- Issue Year: 2019
- Issue No: 1
- Page Range: 37-41
- Page Count: 5
- Language: English