OUTDOOR ADVERTISEMENTS IN UNIEJÓW TOWN SQUARE Cover Image

REKLAMA ZEWNĘTRZNA W PRZESTRZENI UNIEJOWSKIEGO RYNKU
OUTDOOR ADVERTISEMENTS IN UNIEJÓW TOWN SQUARE

Author(s): Paweł Nowicki
Subject(s): Architecture, Environmental Geography, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: town square;outdoor advertisement;public spaces;spatial planning;Uniejów

Summary/Abstract: From the very beginning of the socio-economic transformation in Poland, rapid development of outdoor media advertisement was observed, especially in the cities. Lack of effective legal regulations and low awareness of the importance of creating aesthetic public spaces has resulted in too many advertisements in inappropriate places. Moreover, new legal instruments are not being used in the best possible way. The goal of the article is identification of the forms and characterization of outdoor advertising in the town square in Uniejów in the context of spatial order standards.

  • Issue Year: 2018
  • Issue No: 7
  • Page Range: 151-162
  • Page Count: 12
  • Language: Polish
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