Jom Main! (Let's Play!): Promoting The Values Of Malaysia Traditional  Children's Games Through The Media Cover Image

Jom Main! (Let's Play!): Promoting The Values Of Malaysia Traditional Children's Games Through The Media
Jom Main! (Let's Play!): Promoting The Values Of Malaysia Traditional Children's Games Through The Media

Author(s): Shahreen Mat Nayan, Oh Hui Kun
Subject(s): Social Sciences, Education, Sociology, School education
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Traditional children’s games; Cultural preservation; Heritage; Child’s growth and development; Education; Facebook; Social media; Campaigns;

Summary/Abstract: Malaysia is a nation rich in culture and heritage because of its multi-racial society that consistsof different ethnic groups. Part of this rich cultural heritage are the various traditional children’sgames that have existed for a long time, such as Congkak (filling the wooden board), BatuSeremban (tossing the stones), Sepak Takraw (kicking the rattan ball), Gasing (spinning top),Wau (kite flying) and many more. However, with the development of digital technologies andthe impact of globalization, traditional children’s games that were once very popular in oursociety are now slowing fading away. This campaign is carried out using social media, with theaim to explore the values of Malaysian traditional children’s games and to reintroduce thesegames to children and the general public. The project consisted of a traditional children’sgames workshop and an online campaign using Facebook, which targeted a larger audience.The findings of this project revealed that traditional children’s games are beneficial to a child’sgrowth and development, cultural values and teaching practices. Therefore, it is important forthe present generation to preserve, promote and relive Malaysian traditional children’s gamesand to pass them on to the next generation.

  • Issue Year: 2/2019
  • Issue No: 2
  • Page Range: 52-84
  • Page Count: 33
  • Language: English