Rodno osetljiv jezik u medijskoj praksi u Srbiji
Gender Sensitive Language in Media Practice in Serbia

Summary/Abstract: Gender sensitive language as a part of non-discriminatory speaking and writing is an important aspect of language planning. There is no such official policy of language planning in Serbia, and the whole process in public goes with resistance and disputes of individuals or groups. At the same time, the argumentation and importance of language planning are not considered when it comes to its gender dimension. Given the strong media influence on public opinion, speaking and writing, I decided to research proofreaders’ attitudes to the use of gender sensitive language in Serbian daily newspapers. The proofreaders have a power of linguistic knowledge to direct language policy in media, but their professional power could be reduced by the attitudes of editors and authors. On the other hand, given the relation between the prescriptive norm and the language practice, proofreaders are often influenced by individual attitudes of Serbian philologists who prescribe that norm. The attention here is to show an interdependence of professional power and linguistic knowledge in the processes of standardisation of the Serbian language in the case of proofreading services in daily newspapers in Belgrade and Novi Sad printed in 2016.

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