Cumhuriyet Döneminde Markalaşma Sürecinin Analiz (1923-1931)
Analysis of Branding Process in Republican Era (1923-1931)

Summary/Abstract: Developing production and marketing in the industrialized world necessitated the separation of similar products with some distinctive signs or symbols. The Ottoman Empire followed closely the contemporary European countries and made the necessary legal arrangements and organised the branding and trademark registration in a certain system. The first regulation dated 1871, which was published on the subject, was developed in 1888 under the name of “Fabrika Mamulatıyla Eşya-yı Ticariyyeye Mahsus Alamet-i Farikalara Dair Nizamname (Regulation on the Signs of Goods for Commercial Goods and Factory Goods)”. This regulation, which deals with trademark registration, is one of the first examples in the world. The term “alamet-i farika (trademark)”, was adopted immediately and was used for a long time during the Republican period. The aforementioned regulation remained until 1965, and the deficiencies, gaps created by the political, administrative and economic changes experienced were tried to be solved by laws, decrees and instructions issued in 1928. The Republic of Turkey, under the Treaty of Lausanne and top headlines of industrial property Trade Aggrement the from the annexes to the agreement entered into certain obligations and together with the removal of a portion of these liabilities had gone through fundamental changes from 1930. In 1931, it renewed its trademark registration system by the necessity of the international agreements it signed. Trademarks registered until the specified date are entered into the trademark book, which trademark is registered by who would remain between the owner of the brand and the state. With the amendment, the book system was abandoned and trademark registrations started to be published in the Resmî Sınai Mülkiyet Gazetesi (Official Industrial Property Newspaper). Although both the trademark records and the information about the trademarks registered in the Resmî Sınai Mülkiyet Gazetesi are almost the same, the format has changed and, more importantly, the brand registrations have been shared with the public through a newspaper. This article tries to evaluate regulations under the brand name title between 1923-1931 by the government of the Republic of Turkey, through the Treaty of Lausanne, the additional Trade Aggrement and international conferences. The minutes of the Lausanne Treaty, archival documents, relevant laws, justifications of law and newspaper news will be the source of the article.

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