The use of taboo areas in social advertising Cover Image

Le recours aux domaines tabouisés dans la publicité sociétale
The use of taboo areas in social advertising

Author(s): Agnieszka Woch
Subject(s): Language and Literature Studies, Social differentiation, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: social advertising; taboo; death; discrimination

Summary/Abstract: This paper discusses the appearance of taboo topics in social advertising. It analyses the taboos employed by the authors of social campaigns in order to raise awareness of social issues relevant to their contemporary society. The corpus comprises slogans from French, Italian and Polish social campaigns.

  • Issue Year: 2015
  • Issue No: 2
  • Page Range: 31-37
  • Page Count: 7
  • Language: French